Promotional Documents

The summer is quickly coming to a close, and I am trying to fit in as much shooting as possible so blog posts will be sparse until snow falls. I recently recieved some final printed material that my photography was used in; so I thought I would share.

First up is a promotional coil bound booklet which has information on Lafarge and their services. I was selected to work for Lafarge through a "work scholarship" program at ACAD. The experience has given me much insight into the agregate industry. This booklet will be sent to clients of Lafarge Calgary. Photographing a coil-bound book ended up being much more convenient to photograph than other books. No need to find a hand model or adhesives. =)

I did not shoot this cover, but it reminded me of the awesome work Shanghoon (Westside Studios) did for Canadian Tire.

(Left) One of Lafarge's employees wearing proper site safety gear.

(Left) This closeup of black ashphalt against the bright yellow of new construction equipment works well to grab the viewer's attention while showing the product in its simplest form.

(Right) The hands of a worker for ProCon Road Works paving in Banff. I cannot remember if the left shot was mine. I do remember having a similar shot without the obstruction in the foreground.

I also received a package from ACAD with their new Viewbook. The packaging itself was very interesting, having perforated shapes and symbols in the box. I believe these touches were care of Combine Design, which also designed the viewbook/other ACAD promotional documents. Many of the shots taken for this (some which I have already posted) did not make it to print. I may display these photos on my blog in the future, as I believe some of the shots are actually my strongest editorial photos to date. (Please excuse my hand.)